It’s been a year since we launched our webshop on October 2nd 2023, and what a journey it's been! We started with a bold, chaotic pink and orange website, aiming to sell travel clothing and merch for travel fans. But along the way, we realized our niche was 'too' niche. So, we hit pause and made some big changes.
This past winter and spring, we switched to a clean, white design because we wanted to look more professional, even though this did not quite fit our target audience. We focused on baby tees and classic tees featuring cherries, bows, and even Taylor Swift lyrics. But that wasn’t enough—we knew we needed to do more to truly reflect who we are and who we serve.

And now... here’s the REBRAND we've been working on!
Last summer, we decided to embrace a new direction, infusing our website with more colors, shapes, and researching what fits our target audience better! We also updated our logo from the classic double cherries to a sleek single cherry with the Chéries “C” (shoutout to Saveer Edelbroek for the gorgeous design!).

Our biggest change? The launch of our IYKYK clothing line. This collection is all about our love of storytelling—movies, books, and TV shows. These designs are subtle and made for true fans who want to wear their favorite stories without screaming “fan merch” to the world. Because if you know, you know ;).
We couldn’t be more proud of this new direction, and we’re keeping our original Chéries line with a fresh logo to boot. There’s more to come—stay tuned for new designs soon!

We’re so excited for what’s next and grateful for all the learning and growth so far. Want to join us on the journey? Follow us and check out our collections!